Hey guys! Search Master Steve here, Syzlak is far too busy celebrating the recent Stanley Cup victory by the Chicago Blackhawks, so I’m here to fill in.
Today, we’re going to delve into some great AdCenter features that you’ll probably all want to be very aware of as you transfer all your adverts to AdCenter in the next months. In case you forgot, Bing is now Yahoo, so you’ll want to get your ducks in a row to capture all that sweet AltaVista traffic.
AdCenter’s 3 Strongest Features
Geo-Targeting
Right from the bat, we’re targeting your geo in AdCenter. Let’s go through the steps. When you sign up an account from the US, we’ll walk you through creating your ad, specifying your budget, bids, etc. Just like Google.
Then, instead of setting you up with your ads targeted to North America, we’ll go ahead and target your ads to the world for ya.
True Geo-Targeting right when you setup an account. Only from AdCenter.
Keyword Insertion
We all know that keyword insertion, or dynamic titles, or whatever you call them (parameters? what?!), are vital part of every campaign’s ad copy. Well don’t worry, at AdCenter we’ve made sure that Keyword Insertion works just as it does on Google and Yahoo.
Simply put {keyword:xxx} into your ad, and we’ll insert your keyword if it fits within our character limits. Additionally, you can follow Google’s keyword capitalization standards and use {KeyWord:xxx} or {KEYWORD:xxx}, but we won’t follow their command and formatting.
At AdCenter we assume that you’ve created your keywords with the capitalization you’d like to use, so we won’t bother you with any other option. We’ll keep your keywords in lower case if that’s how you entered them.
Easy Tracking Integration with Google Analytics
Here’s the best feature yet. Say you use Google Analytics and want to see which keywords your visitors used to find your ad, click through, and buy your product.
You’re in luck!
With AdCenter we’ll let you use a standard variable for your ads that will cover all keywords used to see your ad. By using the {QueryString}…or, wait…{OrderItemID}, no no no, {keyword}, well, one of those probably works…anyway, plop that bitch in your tracking URL, and behold!!!!!
In Google Analytics you’ll see data for the keyword {querystring}, {keyword}, or {orderitemid} depending on which one of those you decided was the best. None of them will show you your keyword…we don’t know how to do that yet. We’re working on it, we’re thinking that it might take a couple years, though.
In the end, how’s that going to help you track your hits anyway?! You should just use AdCenter’s Analytics Package – seen below.
AdCenter Analytics Package
As you can see, AdCenter really has the user in mind, and we can’t wait to take all your money in the next couple of months.
Love,
Steve
